Elevate Your Accounting Career with the New ProAdvisor Academy

Our accounting world is constantly shifting, so it’s critical that we stay up to date with the latest tools and practices. Over the past few years, we’ve seen rapid shifts—from advances in accounting technology to growing client expectations for more strategic, advisory services. Accountants today aren’t just number-crunchers; they’re trusted business advisors. That’s why the new ProAdvisor Academy is right on time. It offers what we need to grow our skillsets and stay ahead in a competitive and changing industry.

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So, I had an opportunity to play a role in shaping this new version, and I’m excited to share what makes it unique, how it’s easier to navigate, and how it can help you level up your career or business. Whether you’re just getting started or you've been in the game for a while, there’s something here for everyone.

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Do I Need Another Cert??

Joining the QuickBooks ProAdvisor program is more than just earning a certification; it’s about gaining a competitive edge and opening up new opportunities. Here’s why I think it’s worth considering:

• Enhanced Knowledge & Credibility: You’ll master QuickBooks, from basic workflows to advanced features, which means you can serve clients more effectively. And while you might be tired of seeing that ProAdvisor badge, it tells your clients that you’re the expert they can trust—building stronger, lasting relationships.
• Exclusive Resources & Community: Get access to specialized webinars, training, and a network of peers, keeping you connected and always learning.
• Year-Round Support: With tools like In the Know, you’ll stay up-to-date on the latest product developments, so you can adjust your services and advise clients with confidence.

When I became a ProAdvisor, it didn’t just expand my technical skills—it allowed me to better understand client needs and deliver more strategic, value-added services. That’s been key to growing my business and building stronger client relationships.

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Ok…So What Changed?

The revamped Academy offers tailored learning paths to help you effectively onboard, engage, and grow your team. Here’s how:

• Onboarding Your Team
  • QuickBooks Online Certification Level 1: Covers the essentials of QuickBooks Online, perfect for new accountant users.
  • New Intuit Bookkeeping Certification: This all-new program helps to build a solid foundation in core accounting principles, which is ideal for training new hires and non-traditional talent (or those folks who “think” they don’t need training).
• Engaging Your Team
  • Reimagined In the Know Program: Monthly live webinars and on-demand videos to keep up with QuickBooks updates. (And yes, you’ll see familiar faces!)
  • Recertification: Stay certified and sharp with an annual recertification window from May to June.
• Growing Your Talent
  • QuickBooks Online Certification Level 2: Advanced training for more complex workflows and advisory services.
  • QuickBooks Payroll Certification: Comprehensive guide to managing payroll within QuickBooks.

These courses are definitely aimed at helping you use QuickBooks, with a value-add of helping  to enhance client service and grow your business.

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Ok…And, What Else?

The ProAdvisor Academy has been transformed to be more streamlined and practical. Here are some more improvements:

• Streamlined Learning Paths: The updated Level 1 and Level 2 QuickBooks certifications cover essential topics more efficiently, making it easier to fit training into your schedule.
• Hands-On, Contextual Training: Courses now follow a logical flow through QuickBooks, making it easier to understand how features work in real-world scenarios. You’re learning how to use the tools, not just about them.
• Flexible Access to In the Know Updates: Previously limited to live webinars, In the Know is now available on-demand via a YouTube playlist. Plus, you’ll find short, nugget-sized video clips from peers sharing practical insights throughout the training, bringing key concepts to life.
• Improved User Experience: A redesigned interface means smoother navigation, so you can focus on learning instead of finding your way around.

‍Ok…Now What?

Getting started with the ProAdvisor Academy is straightforward and flexible. Simply sign up for the ProAdvisor Program, choose your courses within the Academy, and start learning at your own pace. Whether you’re onboarding new hires, engaging your current team, or expanding your own expertise, the Academy has options that fit your needs. You can take courses individually or as part of a broader certification path—giving you the flexibility to learn on your terms.

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Ok…I’m Sold!

The revamped ProAdvisor Academy is more than just a certification program; it’s a comprehensive, user-friendly learning platform supporting accountants at every career stage. Whether you’re new to the field or a seasoned pro, this updated Academy offers a clear, logical, and practical path forward.

Having seen the improvements firsthand, I can confidently say that this is the best version yet. It’s not just about learning the software; it’s about understanding how to use it to better serve your clients, streamline your workflows, and grow your business. Firms that invest in continuous learning through the Academy will be better equipped to adapt to new challenges, meet client needs, and ultimately thrive in a fast-paced environment. The future of accounting belongs to those of us who never stop learning, and the ProAdvisor Academy is here to help us do just that.

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Ready to check out the Intuit ProAdvisor Academy? Click here!

This blog was a paid promotion with Intuit.

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